Do people like to donate cash to charities that are sponsored by NFL Players
(The Patrick Peterson Foundation)
You have the money to do whatever you want. You can invest the money in stocks, buy the luxuries that you’ve always wanted. Well, there is one thing that you can invest the money into. Why not invest them into charities that are worthy of a substantial donation from your wallet. The common consent that researchers have concluded is that people who donate money to charity are considered happier and healthy individuals than the norm. I would consider this as a positive thing for myself and the business. However, is this concept considered true?
However, due to recent events of the “taking a knee” during the national anthem and the dropping views; this event sparked my interest in finding the answer to it. Particularity I’m targeting at the Patrick Peterson Foundation which is run by Cardinal football player of the same name. So I’ve decided to do an observation study on the subject to determine if this is the case.
I will conduct my research at the Raising Cane’s on Val Vista which they are very prominent in charity work. The method that I will be using is surveying ten people at the restaurant. I will be asking them six questions about the trustworthiness of the charity. The six questions are.
- Can your charity clearly communicate who they are and what they do?
- Can your charity define their short-term and long-term goals?
- Can your charity tell you the progress it has made (or is making) toward its goal?
- Do your charity’s programs make sense to you?
- Can you trust your charity?
- Are you willing to make a long-term commitment to your organizations?
*Please note these results on based on the Patrick Peterson charity event at the restaurant.
After surveying about 10 guests in the Raising Cane’s’ location, I found the results to be unsurprising. Nine of the ten guest responded yes to all six questions. So the idea of people being more happier while donating to charity is true to the idea. However, I have some intriguing responses that proven to be a driving force in this study. The most common response was that they would know if the charity is established and trustworthy. This finding will lead up to further study for professionals on this topic.
Based on the results that I’ve received is that more people are happier when they donate their own money to charities. The study fully confirms that this idea is true. However, I only based these results off from ten people. Keep in mind, the answers from the six questions survey were based on a small percentage of the people in one result. So these results would be considered a sample study. It could of explore more into the idea if I included more people in the study. With that being, I did had these people respond with a full description of their reasoning with me. The most common response is based on the idea if they can trust the organization or not.
The most influential part of this study is based on the idea if the donators can trust their charities or not. Horton (2015) stated that transparency plays a critical part of the charity’s public image. Since if the charity is more transparent and accountable, they are less likely to engage in unethical or irresponsible activities. Hence, the likeliness of earning donations from donors is very high.
Going back to the discussion point of if the “taking a knee” controversy has affected the guests’ opinion of donations. Since I wanted to see if the controversy plays a role or not. However, I only surveyed ten random people in the restaurant, these results are not enough to prove that this event has made an effect or not. Based on the results, I’ve found that the controversy didn’t make a big splash that I initially predicted. So its seem that a good amount of people still donate money to charity. Only one said that they wouldn’t donate because they believe that foundation could be fraud because of they believe the players who do take a knee is anti-American. This is a ten-person study where I got this response. Yet, this element should be explored on a more professional level with more people to survey.
Also, this sample doesn’t target a specific group. What I meant by this is that I didn’t observe at specific details like gender, political ideology, and football fans. These details could of shift the concept into different angles. For example, your typical football fan will have a good chance that they’ve heard of Patrick Peterson versus non-fans. Also, the dropping viewership could play a major part into why a lot of people may not be informed about the NFL. Therefore, these variables would of play more prominent in how people would normally respond to this charity.
Thompson, Derek. “Yes, NFL Viewership Is Down. No, It’s Not All Trump.” The Atlantic. n.p., Sep27,2017.Web.Dec12th,2017.<https://www.theatlantic.com/business/archive/2017/09/nfl-ratings-trump-anthem-protests/541173/>.